Not too long ago, owning a bar or pub wasn’t that difficult of a thing to do. Find a good location, pick a good selection of brew, hire some friendly staff, and you were good to go. The hardest decision you had to make was entertainment for your patrons. On most nights, a jukebox and a few television sets playing sports was more than enough to keep your customers happy. On others, hiring a piano man or local band brought added excitement to your bar or pub. In many cases, these performers were happy to play for free just for the exposure. But this is no longer the case. With so many new pubs and bars opening up, the market has become saturated and customers have been stretched thinned between them.
Many business owners have tried anything to bring in more business, with varying levels of success. Karaoke and open mic nights have had some success, but the fear of embarrassment keeps many guests away from the stage, and rarely do they provide the most pleasurable experiences. Dart and pool tournaments provide a lot of fun for patrons, but many are not talented enough at such games of skill. Some of the most successful activities are trivia games which allow nearly 100% participation from anyone in the bar or pub. But still, many business owners still ask themselves, “What else can I do with my business?”
Instead of trying to look for more activities though, business owners should be looking for ways to improve their existing activities to make them more entertaining and sociable. One of the best ways to do this is to use text to screen software. With the growing use and accessibility of cell phones, text to screen software allows you to be on the forefront of entertainment technology.
While the name might sound a little confusing, text to screen software is exactly what it sounds like: it allows bar and pub patrons to use their cell phones to text messages onto a television screen located in your bar or pub. This provides a very unique aspect for your business that will drive customers in flocks. In its most idle state, this software provides a “chat room” for everyone in your bar or pub to interact with each other. They can comment on a football game in progress or even discreetly flirt with someone in the corner. But where text to screen software really shines is its ability to make your games and activities much more entertaining. Using our examples above, people may comment on a song during karaoke night without disrupting the performance or cheer and jeer during a dart or pool tournament on the bigscreen. Text to screen has much more powerful features though, allowing voting and polls. Customers can vote on the best karaoke singer at the end of the night for a prize by texting in their vote and have the text to screen software display the results in real time. The trivia game possibilities are endless.